Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Introducing our beautiful Carmel Mixed Bead Stretch Bracelet, the ultimate accessory for your beach day look! Featuring a stunning combination of n...

Our Chasing Rainbows Charm Bracelet is the style you’ve always wished for. Available in two string shades and two metal finishes, this bitty braid ...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Make a major statement in our Neon Ombre Seed Bead Bracelet. This eye-catching style features a bitty braid band and tiny seed beads, with bright c...

Go green and do good with our One Tree Planted Original Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price to One Tr...

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Wrap yourself in the scenes of South Beach with the serene colorway of our South Beach Seed Bead Stretch Anklet. The beaded body is strung on clear...

Help build a kinder world with our new Spread Kindness bracelet! This original style features a mix of pretty pastels, is handmade and 100% waterpr...

Channel cotton candy skies in your bracelet stack with the Sunset Stretch Bracelet. This style takes the PV stretch bracelets you know and love and...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid with ...

Sadly, contaminated water causes more deaths each year than all forms of violence, with children being especially vulnerable because their immune s...

An upgraded friendship bracelet... nostalgia looks good on you! Bracelet is adjustable

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

A happy little stack! Wear em individually or wear em all. Set of 4

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

Choose from flowers or fruits, either set is sweet like candy! Set of 3